What are Below The Line (BTL) Activations?

Akademos designs and executes Below The Line (BTL) activations for its clients. BTL activations include direct mail campaigns, trade shows, catalogues, brand promotion activities, telemarketing, free sampling and exhibitions.

What sets us apart is that we use these BTL activities as a platform to collect consumer data and feedback in a formal manner which in turn leads to not only a return on investment (ROI) calculation of the activation itself but also allows the clients to make more informed business decisions.