Trusted Market Research Services and Products
for Confident Decision-Making.
Akademos is a leading market research firm providing data-driven insights for businesses, development partners, and the public sector. We deliver high-quality intelligence across Pakistan, the Middle East, and beyond, supporting strategic planning, brand growth, and product innovation through tailored research solutions.
Comprehensive Market Research
Solutions Tailored to Your Needs
Explore a full range of research offerings designed to help you uncover insights, validate strategies, and grow with confidence through each market research survey we design and execute.
Social Media
Sentiment Analysis
Understand how your brand is perceived online with real-time social listening. We analyze sentiment trends across digital platforms to inform your communication and customer experience strategies.
Product
Testing
Refine your offerings with targeted product testing research. We help you evaluate product usability, appeal, and market fit before launch.
Brand Health
Tracking
Track awareness, perception, and loyalty over time. Our brand health tracking studies offer data-driven insights to guide marketing and positioning strategies
Consumer
Insights
Get closer to your audience with deep consumer behavior analysis. Our research reveals motivations, needs, and barriers that drive purchase decisions
Ad
Testing
Evaluate your campaigns before going live. Our ad testing services uncover how messaging, visuals, and tone resonate with your target audience.
BTL Activation
Research
Assess the effectiveness of your below-the-line (BTL) activations with on-ground feedback and performance analysis
Mystery
Shopping
Evaluate real customer experiences through mystery shopping programs. We provide detailed audits of service delivery, compliance, and in-store performance.
ROI
Evaluation
Know what’s working and what’s not. Our ROI-focused research measures the return on your marketing and operational initiatives.
Usage and Attitude
Studies (U&A)
Understand how consumers interact with your category and what drives their choices. Our U&A studies uncover behavioral patterns and value perceptions.
In-Store Merchandising Optimization
Maximize shelf impact and shopper visibility. We use real-world data to enhance your merchandising strategies in retail environments.
Price Point
Analysis
Find the price your market is willing to pay. Our price point research ensures you position your product competitively without losing margin.
Home Usage
Testing (HUT)
Get authentic feedback from real homes. Our home usage tests allow consumers to experience your product naturally, providing detailed experiential feedback.
Featured Market Research Reports
Explore our featured market research reports showcasing consumer insights, market trends, and sectoral analysis, delivering actionable intelligence to guide confident decisions and growth.
Market Research Outputs
That Drive Results
Our research delivers more than data — it provides the clarity, context, and confidence needed for bold, evidence-based decisions.
Cutting-Edge Market Research Products
From consumer insights reports to brand health trackers, our research outputs are powered by advanced market research tools and designed to fuel strategy with precision.
Lucrative, Data-Backed Results
Our work helps clients identify new markets, optimize campaigns, and launch products with greater success. These market research insights translate into measurable business impact and smarter investments.
Timely, Actionable
Analysis
We prioritize speed without compromising on depth. Akademos delivers real-time research findings and quick-turnaround reporting, empowering decision-makers with insights when it matters most.
Why Partner with Akademos
for Market Research
Our proven research expertise, regional reach, and agile delivery make us the preferred choice for organizations across Pakistan, the Middle East, and beyond.
Deep Regional & Sectoral Expertise
We bring in-depth knowledge of Pakistan, the Middle East, and key sectors like FMCG, finance, healthcare, and development to reach the right audiences with precision.
End-to-End Market Research Services
From concept to execution, we offer flexible market research consulting services, whether it’s a one-time study or ongoing brand tracking tailored to your objectives.
Research That Drives Real-World Impact
Our insights lead to action. Clients use our findings to refine strategy, improve ROI, and confidently explore new markets..
Agile & Insightful Reporting
We deliver results fast, using dashboards and summaries that turn raw data into clear, decision-ready insights.