Data Collection in Market Research: Surveys vs. Interviews
Explore market research: Surveys vs. interviews. Choose the best approach for smart decisions. Discover now!
Mastering Business Performance with KPIs
In the world of business, success is often defined by the ability to achieve specific goals and objectives. These objectives can vary from boosting revenue to enhancing customer satisfaction, and keeping a close watch on your progress towards these goals is paramount.
The Importance of Data Annotation and Data Labeling in AI
In the age of artificial intelligence (AI) and machine learning (ML), data is king. The effectiveness of AI and ML models hinges on the quality and quantity of data available for training.
Market Research: A Guide to Product Development and Innovation
In today's fast-paced business world, change is constant, and innovation is the name of the game. Companies are always on the lookout for groundbreaking products or game-changing improvements to stay competitive and meet ever-evolving consumer demands.
Competitor Analysis: Gaining the Edge in Business
In the cutthroat world of business, competition never sleeps. Staying one step ahead of the game is a constant challenge. To master this challenge, companies employ a strategic approach known as competitor analysis.
Empowering Women Through Vocational Training: A Practical Approach
The United Nations' 2030 Agenda for Sustainable Development emphasizes the importance of Gender Equality in bridging gender gaps. SDG 5 aims to achieve equality for women in economic resources and leadership roles, using technology to empower them.
Global Market Research: Challenges and Opportunities
A notable surge in worldwide business expansion has recently increased the significance of administering global market research projects. Statistical data reveals that the revenue of the worldwide market research industry touched a new peak, surging from 46.09 billion U.S. dollars in 2014 to around 82 billion U.S. dollars in 2022.
Conducting Market Research: A Comprehensive Step-By-Step Guide
In the ever-evolving world of business, knowledge is the essence. Understanding your target market, preferences, and the competitive landscape is essential for making informed decisions and devising effective strategies.
10 Way To Improve Your Business With Market Research
In today's fast-paced and data-driven business environment, market research has become a crucial tool for the success and sustainability of startups and established companies alike.
How Data Analysis Can Help You Make Informed Business Decisions
Business is not something where you can make decisions based on your instincts. All of your business decisions must be backed by razor-sharp metrics, insights, facts, and figures related to your aims and goals.
PSL: Bringing Cricket Home?
The PSL has managed to reinvent the history of cricket for Pakistan. Read to find out the impact of PSL on cricket and our insights from the Brand Pulse Study 2022 about the matter.
The Future of Working Spaces
The workspace trends have shifted drastically after the pandemic. The future of workspace relies on flexibility and individual autonomy. It promotes a more sustainable and healthier approach to work.
Usage And Attitude Studies
The growing changes in consumer demand has made it essential for business owners and marketers to stay updated with ongoing trends. Usage and Attitude studies help businesses gain an insight into consumer wants and needs.
How can Microfinance help in reducing the gender inequality gap in Pakistan?
The gender inequality gap remains to be a problem in Pakistan. Women often find themselves being excluded from financial facilities. A lack of awareness and financial illiteracy keeps them behind. Read to find out how microfinance can be used as a tool to spread awareness about primary financing and help in empowering women.
Brand Health Tracker: All You Need to Know
Brands allow businesses to develop meaningful relationships with consumers that could attract commercial value. Read this to find out how and why you should conduct a brand health study so you can determine where your brand stands today.
5 Steps to Executing A Successful Focus Group in Pakistan
Is your business looking to conduct a focus group in Pakistan to gain qualitative insights on your product or service? Read about how to conduct one in just 5 steps: define, mobilize, prepare, execute, and follow up.