Intelligent Consumer Segmentation
with a Digital Consumer Panel
At Akademos, our Digital Consumer Panel connects businesses with a verified base of 150,000+ consumers, segmented by demographics, behaviors, and preferences. Useful across industries like FMCG, retail, healthcare, finance, and more, it empowers brands to validate ideas, test products, and capture real-time sentiment. The outcome is faster decisions, reduced risk, accurate targeting, and actionable insights that drive measurable business growth.
Types of Consumer
Segmentation Available
Demographic
Segmentation
Target respondents by age, gender, education, marital status, and household size to align your research with the right life stage or social group
Income & Socioeconomic
Segmentation
Filter participants by monthly household income and spending power to assess product-market fit across various purchasing brackets.
Behavioral
Segmentation
Identify consumers based on lifestyle habits, shopping frequency, brand loyalty, and digital behavior — ideal for usage & attitude studies and campaign testing.
Geographic
Segmentation
Narrow down your sample by city, region, or province to understand how preferences shift between urban and rural, North and South, or city to city.
Explore Our Brand Pulse Studies
Discover survey-driven insights from the general public, real opinions that shape strategies, campaigns, and brand decisions.
Step-by-Step
Process
Define Your Audience
We work with you to profile your target market, based on demographics, income group, behaviors, or geography, using our 150,000+ member panel database.
Build the
Survey Instrument
Our team supports you in designing survey questions aligned with your research goals, whether you’re testing products, brand messaging, or customer preferences.
Launch & Collect Responses
Your survey is pushed instantly to selected panel members via mobile and web. Responses begin to flow within hours, with data monitored for quality in real time.
Analyze & Deliver Insights
Once data collection is complete, we provide you with a clean dataset and, if required, a detailed analysis and presentation of key takeaways to support decision-making.